Issue 2
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Rolex may be the king of the secondary market, but the story gets a lot more interesting when looking at what happened to Omega in the shadow of tariffs and a shifting macro environment. While Rolex held its throne, Omega quietly went from “solid number two” to the brand quietly grinding higher in the data.…
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Cartier’s dials read “Swiss Made,” but in 2025 the U.S. government made sure nobody could ignore where those watches came from. As part of the Swiss-based Richemont group, Cartier suddenly found itself in the crosshairs of new U.S. tariffs—and the secondary market reacted in a way that every collector should pay attention to. Tariffs, price…
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The Rolex Market Shift: Tariffs and Buyer Behavior
I’ve been stalking this one watch like a hawk. Every few days, I’m back on the same sites, refreshing listings and charts, waiting for that…
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